Media Summit 2024 | EBU

The EBU Media Summit is a unique meeting place where senior executives and managers from EBU Members come together to exchange ideas and share knowledge on topics ranging from the latest media trends to the most pressing issues facing the broadcast media industry. It also provides a platform for collaboration and finding new and creative solutions to common challenges and to discuss strategies to chart the future of public service media.

The last edition took place in Geneva, Switzerland on 24-25 April 2024 hosted in collaboration with SRG SSR. The Summit also included the TV, Radio, and Digital Assemblies. The theme for the event this year was ‘Creating Memorable Stories.

You can download the schedule overview and the agendas of the Media Summit, TV, Radio and Digital assemblies.

Venue

Crowne Plaza Geneva

Avenue Louis-Casaï 75-77 GE
1216 Geneva
Switzerland

Venue

Programme

Tuesday 23 April

18:30

Registration and Welcome Cocktail

Crowne Plaza, Foyer -2

20:30

ABBA Party

‘ABBA: Against the Odds’ Documentary Screening & Karaoke (Crowne Plaza: Room Lisbon & Copenhagen)

Wednesday 24 April

09:00

Welcome to the Media Summit 2024

Nathalie Ducommun, Media Summit Host/Producer & Presenter, RTS
Gilles Marchand, General Director, SRG SSR
Noel Curran, Director General, EBU

Crowne Plaza, Room International

09:30

Keynote Session: Setting the scene

In her opening keynote, Sibyle Veil, CEO of Radio France, will share her insights on the power of listening as a solution to the various challenges facing our societies. In their keynotes, Stéphane Sitbon-Gomez will focus on measuring impact on audience engagement while Eric Nuzum will explore the strategy side of telling compelling and memorable stories.

Sibyle Veil, CEO, Radio France
Stéphane Sitbon-Gomez, Director of Channels & Programmes, FTV
Eric Nuzum, Co-founder, Magnificent Noise
Moderated by: Edith Kimani, Reporter, Correspondent & News Anchor, DW

11:00

Showcase Panel: PSM storytelling using generative AI

In this panel session, practitioners involved in generative AI integration both within public-service broadcasting companies and in the wider production industry will discuss the creative opportunities AI brings, as well as considering some of the risks. The panel will also project into future scenarios where AI tools become more powerful and pervasive within the content ecosystem and consider how broadcasters might position themselves.

Moderator:
Madiana Asseraf, Head of Corporate Development & Strategic Initiatives, EBU

Panellists:
Martina Poliaková, Head of Strategic Development, Czech Radio
Alexandre Iordachescu, Managing Director, Elefant Films & Vice President, Foundation for Digital Creation
Rachel Jupp, Editorial Executive, Gen AI, BBC
Walter Woodman, Musician & Filmmaker, shy kids

11:45

Connected Car Playbook: One voice for real impact

It can sometimes seem like the media world is now ruled by the strongest global platforms and distribution players. But imagine the power we can have if we truly join forces and turn our words into action on an international scale.Through the EBU Connected Car Playbook, we aim to re-take the lead in the discussion on the role and place of PSM radio on the dashboard. Aside from considering the potential impact we can have if the EBU's radio community addresses the car manufacturers and platforms with a unified voice, this session will also explore the opportunities for TV members to similarly unite around the topic of distribution platforms.

Moderator: Mirko Štular, Director of Radio, RTVSLO
Cilla Benkö, Director General & CEO, Swedish Radio (Keynote)
Tomas Granryd, Head of Digital Partnerships, SR/EBU
Tanja Hüther, Head of ARD Distribution Board, ARD

12:30

Activity Updates from EBU

The EBU Deputy Director General and Media Director presents highlights from the EBU, focusing on key achievements from 2023 and future strategic directions for collaboration.

Jean Philip De Tender, EBU Deputy Director General & Director Media

12:45

Wrap-Up and Conclusions: End of Media Summit morning joint session

13:00

Networking Lunch

Photo Gallery of the event

Speakers

Noel Curran

Director General (EBU)

Jean Philip De Tender

Speaker

Deputy Director General / Director of Media, EBU

Gilles Marchand

Speaker

Director General, SRG SSR (Switzerland)

Sibyle Veil

Keynote

CEO, Radio France (France)

Cilla Benkö

Keynote

Director General, Sveriges Radio (Sweden)

Stéphane Sitbon-Gomez

Keynote

Director of Channels and Programmes, France Télévisions

Eric Nuzum

Keynote

Co-founder, Magnificent Noise

Nathalie Ducommun

Host

Journalist, host and TV Producer, RTS (Switzerland)

Tomas Granryd

Speaker

Head of Digital Partnerships, SR (Sweden)

Edith Kimani

Moderator

Journalist and media personality, DW (Germany)

Tanja Hüther

Speaker

Chair of ARD Distribution Board, ARD (Germany)

Martina Poliaková

Speaker

Head of Strategic Development, Czech Radio

Alexander Iordachescu

Speaker

Managing Director, Elefant Films & Vice President, Foundation for Digital Creation

Madiana Asseraf

Moderator

Head of Corporate Development and Strategic Initiatives, EBU

Rachel Jupp

Speaker

Editorial Executive Gen AI, BBC

Video Talks

Keynote: Setting the scene

Keynote: Setting the scene Members Only

Sibyle Veil, Radio France

Keynote: Measuring audience engagement impact and strategies for telling memorable stories

Keynote: measuring audience engagement impact and strategies for telling memorable stories Members Only

Stéphane Sitbon-Gomez, France Télévisions Eric Nuzum, Magnificent Noise Moderated by Edith Kimani, DW

PSM Storytelling Using Generative AI

PSM Storytelling Using Generative AI Members Only

Martina Poliaková, Czech Radio Alexandre Iordachescu, Elefant Films Rachel Jupp, BBC Walter Woodman, shy kids Moderated by Madiana Asseraf, EBU

Connected Car Playbook: One voice for real impact

Connected Cars Playbook: One voice for real impact Members Only

Cilla Benkö, Swedish Radio (Keynote) Tomas Granryd, SR/EBU Tanja Hüther, ARD Moderated by Mirko Štular, RTVSLO

Activity Updates from the EBU

Activity Updates from the EBU Members Only

Jean Philip de Tender, EBU

Documents

Media Summit

PSM Storytelling Using Generative AI: PSM AI strategies' lesson learned - Madiana Asseraf, EBU Members Only
PSM Storytelling Using Generative AI: Czech Radio's digital writer - Martina Poliaková, Czech Radio Members Only
Connected Cars Playbook: One voice for real impact - Tomas Granryd, Swedish Radio Members Only
EBU Activity Updates - Jean Philip de Tender, EBU Members Only

Digital Assembly

Priorities of the EBU Digital Committee and Digital Unit Activity Report - João Pedro Galveias, RTP & Wouter Quartier, EBU Members Only
The Platform World: SVOD landscape report - Will Davies, EBU Members Only
Next-Now: Welcome to post reality - Katie Bremme, France Télévisions Members Only
Making the Eurovision Sportsplayer a Success - Glen Killane, Jean-Baptiste Casta, EBU Members Only
Public Spaces Incubator - RTBF - Philippe Keutgen, RTBF Members Only
The Evolution of YouTube: Friends or foe? Or both? - Ben Tattersall Smith, BBC & Andreas Boehmer, ARD Members Only
ARD on YouTube - Andreas Boehmer, ARD Members Only
The BBC on YouTube - Ben Tattersall Smith, BBC Members Only
Audience-Centric Organization: Processes and methods to increase content relevance - SVT - Johanna Olander & Lowe Ostberg, SVT Members Only
Audience-Centric Organization: Setting strategy into action - Jim Egan, FT Strategies Members Only
Audience-centric Organization: LRT - Ričardas Baltaduonis, LRT Members Only

TV Assembly

TV Unit Activity Report - Matthew Trustram, EBU Members Only
Financing of PSM: Compass structure - Michelle Roverelli, EBU Members Only
Audiences & Commissioning Trends: Commissioning landscape - Léa Hermen, EBU Members Only
The role of TV Programming in Countering Disinformation - ERR - Mart Luik, ERR Members Only
Proud to Present: New8 (VRT) - Elly Vervloet, VRT Members Only