WHICH
MEDIA DO
EUROPEAN
CITIZENS
TRUST MOST?
RADIO BY FAR THE MOST TRUSTED MEDIUM ACROSS EUROPE
RADIO BY FAR THE MOST TRUSTED MEDIUM ACROSS EUROPE
RADIO BY FAR THE MOST TRUSTED MEDIUM ACROSS EUROPE
RADIO BY FAR THE MOST TRUSTED MEDIUM ACROSS EUROPE
33 countries surveyed in total
20 of 33
trust RADIO most
13 of 33
trust TV most
*In Greece, Internet is the most trusted medium
*In Cyprus, radio and TV are equally most trusted
BROADCAST MEDIA LEADS THE WAY FOR CITIZENS’ TRUST
At EU level, radio and TV top the Net Trust Index*, with more citizens trusting them than the written press, the Internet, or online social networks
At EU level, radio and TV top the Net Trust Index*, with more citizens trusting them than the written press, the Internet, or online social networks
At EU level, radio and TV top the Net Trust Index*, with more citizens trusting them than the written press, the Internet, or online social networks
At EU level, radio and TV top the Net Trust Index*, with more citizens trusting them than the written press, the Internet, or online social networks
RADIO AND TV REMAIN MOST TRUSTED SOURCES OVER TIME
At EU level broadcast media have maintained positive Net Trust* scores over the past 5 years
TRUST IN RADIO AND TV HIGHEST IN NORDICS
The Net Trust Index* both for radio and TV is highest in the Nordics and Estonia
TOP RADIO
Sweden
74
Finland
66
Denmark
57
Estonia
46
TOP TV
Finland
57
Sweden
54
Denmark
49
Estonia
46
Download the full report: www.ebu.ch/publications
EBU Media Intelligence Service 2016

EBU based on Eurobarometer 84

*The Net Trust Index is defined as the difference of 'tend to trust' and 'tend not to trust’ answers in the Eurobarometer survey.

Download the full report: www.ebu.ch/publications
EBU Media Intelligence Service 2016

EBU based on Eurobarometer 84

*The Net Trust Index is defined as the difference of 'tend to trust' and 'tend not to trust’ answers in the Eurobarometer survey.

Download the full report: www.ebu.ch/publications
EBU Media Intelligence Service 2016

EBU based on Eurobarometer 84

*The Net Trust Index is defined as the difference of 'tend to trust' and 'tend not to trust’ answers in the Eurobarometer survey.

Download the full report: www.ebu.ch/publications
EBU Media Intelligence Service 2016

EBU based on Eurobarometer 84

*The Net Trust Index is defined as the difference of 'tend to trust' and 'tend not to trust’ answers in the Eurobarometer survey.