Services
Services

The EBU offers its Members a wide range of services covering our three strategic pillars: Strategy and Transformation, Regulation and Advocacy, and Content and Distribution. Browse our services pages to learn more.

Go to platform
EBU Academy Podcast Exchange Eurovision News Sport Legal and Policy Technology and Innovation Media Transformation Services Media Intelligence TV Programme Collaboration Music Exchange
Member login required Audio Exchange Mus Platform News Exchange News2know Showcase Storyboard
Topics
Topics

Topic pages bring together on a single page all EBU events, groups, resources and contacts linked to a specific topic. If you like them, make sure to bookmark them.

All Topics
Artificial Intelligence Leadership, Strategy and Values Spectrum Audience and Market Trends Media freedom and pluralism Sport Copyright and Intellecual Property Music Sustainability Diversity, Equity and Inclusion News, Journalism and Trust Transformation Eurovision Song Contest Online Platforms TV Content EU Elections Production Technology Young Audiences Funding and Advertising Radio and Audio
Events
Groups
Resources
Resources

The knowledge produced by the EBU helps media professionals make crucial decisions and keep up-to-date with industry trends. Explore our various formats: video talks, guides, research, case studies and technical publications.

Go to platform Video Talks Guides Research Case Studies Tech Publications
About
About

Find everything you ever wanted to know about the EBU. Not only do our About pages help you understand our history and our purpose, but also offer easy access to our job openings, contact points, and much more.

About the EBU
Careers Member Relations Contact News DEI Policy Our Members Governance Press Centre Management
Languages

English and French are available from the menu. To access other languages, click on the translation icon on the bottom right of your screen. This innovation is part of our effort to make EBU content as accessible as possible across the Membership.

Languages English Français
Home Events Webinar on Trusted Journalism in the Age of Generative AI
External events

Webinar on Trusted Journalism in the Age of Generative AI

The transformation of news media by generative AI is not a distant possibility – it’s happening right now. This seismic shift is changing how journalism is reported, delivered and consumed, and is predicted to reshape the entire industry. At the same time, it creates new dependencies on the tech industry that media leaders need to manage. So how can news organizations leverage AI to enhance their reporting while maintaining trust and credibility? What are the implications of AI-generated content on the public’s perception of news?

Featuring Prof. Dr. Alexandra Borchardt, lead author of the EBU News Report 2024, and Nic Newman, Senior Research Associate at Reuters Institute for the Study of Journalism, this webinar provides insights from two of the foremost experts in the field, as they share findings from two news reports:

Whether you are a technical expert, a journalist, or a curious learner, this webinar will provide valuable insights on the impact of AI on the news industry and discuss strategies for maintaining journalistic integrity in an age where AI is front and centre of news production – which raises the critical question, what is the role of humans in this process?

Curious to hear about the News Report 2024 from lead author Alexandra Borchardt and AI expert Ezra Eeman? Check out our latest episode of the Eurovision News Podcast hosted by Laurent Frat.

Speakers

Alexandra Borchardt

Author of the 2024 News Report

Read biography

Nic Newman

Senior Research Associate at the Reuters Institute for the Study of Journalism at Oxford University

Read biography