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Eurovision Song Contest

The Eurovision Song Contest has grown to become the world's biggest live music event: the contest has become a modern classic, strongly embedded in Europe’s collective culture and now seen across the globe.

We work with Members to produce the hugely popular Eurovision Song Contest and Junior Eurovision Song Contest each year.

The Eurovision Song Contest is the world’s largest live music event, reaching around 160 million viewers across 40 markets and millions more via our thriving digital channels. It is particularly popular with hard-to-reach younger audiences, attracting four times the average youth audience to that time slot and with most followers on our digital platforms aged between 16 and 34.

The Eurovision Song Contest offers EBU Members over 9 hours of entertainment at the fraction of the cost of an average prime-time production with two Semi-Finals and a Saturday night Grand Final guaranteeing mass viewing.

The event continues to attract new audiences every year and is strongly embedded in Europe’s collective culture where its values of universality, inclusivity and celebrating diversity through music resonate with audiences in participating countries and across the globe.

The Junior Eurovision Song Contest celebrated its 20th anniversary in 2022 when it reached 33 million viewers. It showcases talented young artists between the ages of 9 and 14 years old.

Both these co-productions show the power of public service media working together to create cost-effective programming that helps enrich your cultural offering, promoting European unity and launching new musical stars.

Find the latest EBU news on the Eurovision Song Contest.

Resources

Get exclusive reports on the Eurovision Song Contest's audience and impact.

Featured

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Eurovision Song Contest: Audience Report

Year on year the Eurovision Song Contest (ESC), captivates a huge global audience. This year's event, hosted by Sveriges Television (SVT) in Malmö, reached 163 Million people on TV and 81 million unique viewers on YouTube across all ESC content leading up to and over the event weeks. Download this report and explore the show's audience highlights and the contest's performance on TV, YouTube, and social media. You will also be able to dive into figures surrounding the hosts and the winning country.

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Eurovision Song Contest Brand Impact Report

The Eurovision Song Contest is the biggest live TV and Online event with this year's contest reaching more than 160 million people and generating €805 million of ad-value. This latest report focuses on the event's brand impact and exposure. See the influence this massive live TV and Online event has on media, music, the economy and its overall impact on society and culture.  Dive into audience engagement, press coverage, performances of the ESC songs on Radio and music streaming platforms and more.   

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Junior Eurovision Song Contest: Audience report

The 21st Junior Eurovision Song Contest saw 16 talented young artists compete in Nice - dazzling the millions watching around the world.    MIS’ audience report shows you how many millions of people tuned in to see the Contest right down to the viewer profiles. The contest also saw video post views rise to 36.8 million on official social media accounts. Read the report, to find out the show's average audience, viewing share by market, its performance on YouTube, and engagement on social media.   

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