RESEARCH published on 03 Jul 2024

FAST Channels in Europe: an Overview for Public Service Media

Numerous European Public Service Media (PSM) are considering investing in Free Ad-supported Streaming Television (FAST) services, as the number of people watching FAST services and channels is on the rise and the FAST advertising market is expected to grow rapidly in Europe over the next 5 years.

This new report delves into the variety of FAST services available, the content driving the viewing trends, and the profile of the audience. The report also includes three enlightening case studies from EBU Members, featuring different approaches to launching FAST channels. Detailed interviews with BBC Studios, ZDF Studios, and RTVE shed light on their strategies and key learnings in the FAST market. Additionally, the report discusses key considerations for any PSM looking to launch a FAST channel.

FILES

 Full report (Members)  Members Only