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RESEARCH published on 01 Jul 2022

Fiction and Public Service Media

This report shows the close link between public service media (PSM) and fiction. It also explores the audience appeal for the genre, and looks at the challenges faced by PSM in fiction. Did you know that fictional genres/sub-genres are the favorite genre for over 70% of audiences?

Fiction is a very competitive environment in which PSM can continue to thrive. Read about the strategies and tactics for PSM to consider when producing, commissioning and releasing fiction. 

Did you know?...

  • PSM showcase over 300 000 hours of fiction each year
  • PSM spend over 3 bilion euros on fiction a year 
  • PSM have a strong online fiction offer, with 88% of PSM making most or all or their fiction available on their online video players

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Watch Bob Hurt's 7-minute video talk giving you the key takeaways from his Fiction and Public Service Media report. 

Speaker: Bob Hurt, Visiting Researcher at the Media Intelligence Service, EBU.

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