'Don't ask what the audience can do for you, ask what you can do for the audience'. By Paul Loughrey, Head of Audience Insights, RTÉ.
A case study of RTÉ Audience Insights collaborating with RTÉ lyric fm to better understand the audience.
Presentation
Ask not what your audience can do for you, ask what you can do for your audience — Paul Loughrey (RTÉ)
Speaker(s):
Paul Loughrey (RTÉ)
Events:
Music Plenary