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CASE STUDIES published on 16 Nov 2023

Logo! — ZDF

Logo! was launched in 1989 as part of ZDF's youth programmes before becoming a news bulletin on KiKA, ARD and ZDF’s joint children’s channel. It has since developed a strong digital presence and enjoyed a steady rise of its audience on a multitude of platforms and social media. It is one of the most popular children’s shows in Germany’s highly competitive market and has been many times awarded for its quality and educational value in the past decade.

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