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Who’s listening? Exploring our audiences and what they want

Our audiences are our lifeblood – but who are they and do we have misconceptions about how and why they listen? Join us for audience insights from the American Public Media Group and WDR. We then look at how we can use this information about our audiences to shape our ideas.

Speakers

Wibke Gerking, Team Manager Musik Aktuell, WDR 3
Danielle Gutzmer, Managing Director, Audience Insights & Analytics, American Public Media Group

Who's listening? Exploring our audiences and what they want (video)