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RESEARCH published on 02 Dec 2024

AI...What's New?

Artificial intelligence (AI) is at the forefront of public debate. This is primarily due to the rapid spread of AI usage thanks to ChatGPT and other generative tools becoming accessible to the public. 

In light of these developments, we have released an update following our 'PSM Leveraging AI' 2023 report; this essential report provides clear insights into how PSM organizations are grappling with AI in practice. The report focuses on the AI market, people’s opinions about AI, and usage patterns. It also delves deeper into AI usage for PSM and their strategic approaches. 

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 Full report (Members)  Members Only
 PowerPoint version (Multilingual)  Members Only
Download this documentMembers Only