A pan-genre digital strategy: methods and goals at SRF. By Theresa Beyer, Head of Music Department, SRF Kultur.
This presentation focuses on the potential of placing music topics in the news app universe, and gives some initial insight into the ongoing music strategy development at SRF. It also looks at the strength of Public Service Media, and how it fits into the contradictory digital world.
Presentation
A pan-genre audience-centered strategy: methods and goals at SRF — Theresa Beyer (SRF)
Speaker(s):
Theresa Beyer (SRF)
Events:
Music Plenary