Just as a great jazz standard requires ongoing reinterpretation, digital strategy at BR-KLASSIK must also evolve continuously. BR-KLASSIK share their experiences in shifting their focus from listeners to streamers, aligning their offerings with ARD’s central distribution platforms, and refining workflows to enhance decision-making processes. They emphasize the importance of strategic employee development, organizational adjustments, and a shared commitment to guiding principles in building a successful digital portfolio.
Presentation
Speaker(s):
Benjamin Alber, Head of strategic planning and development, BR-KLASSIK
Julia Schwarz, Editor Digital Development, BR-KLASSIK/ARD-Klassik
Sinéad Wylde, Head of RTÉ lyric fm (moderator)
Événement:
Digital strategy for Classical channels (BR)