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RESEARCH published on 12 Jan 2023

Bridging Value and Trust

Public service media (PSM) are demonstrating resilience to general declining trust in media. In a context of erosion of trust in institutions, continuing to evaluate and re-think their trustworthiness is paramount. In this, PSM face a complex task, as trust is a multidimensional concept.

This article offers a new perspective on the relationship between trust and public service media, using EBU’s six PSM core values of universality, independence, excellence, diversity, accountability and innovation. 

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