Digital strategy for Classical channels (BR)

In Our Digital Future: Survey for Classical Music Channels, published in June 2023, 59% of the participating organizations acknowledged not having any digital strategy for classical music. Digging deeper, this result ended being even higher. This insight sparked in-depth conversations with the Classical Music Group and classical music radio representatives, leading to the creation of this new online initiative. These two sessions will showcase inspiring examples and aim to help classical channels develop their digital strategies.

About this session

Just as a great jazz standard requires ongoing reinterpretation, our digital strategy at BR-KLASSIK must also evolve continuously. We’ll share our experiences in shifting our focus from listeners to streamers, aligning our offerings with ARD’s central distribution platforms, and refining workflows to enhance decision-making processes. We will emphasize the importance of strategic employee development, organizational adjustments, and a shared commitment to guiding principles in building a successful digital portfolio.